Agenda

Our conference Chair, David Feldman, will review the theme of this year’s Summit: Loyalty Reimagined.

In this deep-dive panel discussion, attendees will learn how the most innovative travel marketers look beyond the industry to adopt innovative ideas and best practices from other sectors such as retail and financial services. Attendees will leave this discussion energized by the possibilities of stepping outside traditional loyalty boundaries.

Join Danielle and James for an engaging discussion about: What makes a great partnership, and how strong partnerships can be a shock absorber during times of crisis; How to balance economics and engagement while running a successful Loyalty Currency Retailing program; The ideal time to engage a first-time loyalty currency purchaser in the travel planning continuum; The impact of promotions on member LTV.

Customers are demanding that brands incorporate sustainability initiatives into their everyday business operations, but how can program managers build relationships with these “green” customers? In this engaging discussion, attendees will learn how travel companies can leverage sustainability initiatives to drive member engagement.

Legacy loyalty programs have reached a crossroads in which they must evolve in order to drive new engagement and appeal to new members. In this keynote and discussion, attendees will learn about the key challenges facing legacy programs including program proliferation, eroding engagement, and redemption availability. Attendees will leave this discussion energized about reimagining their own legacy loyalty programs.

An in-depth discussion of practical solutions to reimagining customer engagement, including new loyalty models, technology solutions, more flexible and varied redemption options, and loyalty currency fungibility.

In this compelling discussion, attendees will learn how to separate the hype and buzz surrounding new technology solutions from practical uses of AI, machine learning, and other tech innovations that drive program engagement and business growth.

The old model of coalition loyalty programs may be extinct, but new models of “super-partnerships” are forming that bring likeminded brands together to reward and recognize their best customers. Attendees will leave this session excited to explore building such partnerships within their own organizations.