Loyalty Summit Europe, the premiere conference for travel loyalty marketers, returns to London on 5-6 June, 2024. As we gear up for the official launch and ticket presale, I had the chance to sit down with Loyalty Summit Chairperson Harald Deprosse to discuss the conference agenda and our theme of … [Read more...] about BEYOND LOYALTY: Travel Loyalty Trends for 2024
GDPR: Impunity vs. Accountability
In the battle to protect consumer privacy, we have not yet begun to fight In May of 2018, the European Union implemented the General Data Protection Regulation (GDPR), a set of regulations designed to protect consumer privacy from exploitation by Big Data tech firms. Six years later, has GDPR … [Read more...] about GDPR: Impunity vs. Accountability
The Art of Loyalty Marketing Flow
What can the travel and retail industries can learn from each other? A lot By Rick Ferguson Artists, athletes, and software engineers all describe the state of “flow” they enter while performing: That nearly meditative state in which all extraneous distraction is shut out. For the solitary … [Read more...] about The Art of Loyalty Marketing Flow
Is Disloyalty the new loyalty?
By Rick Ferguson My wife and I were married at the 21c Museum Hotel in Cincinnati, OH. As this wasn’t the first rodeo for either of us, we were both set on an untraditional wedding. The 21c offered the perfect venue for the untraditional: A boutique hotel in a great downtown space filled with an … [Read more...] about Is Disloyalty the new loyalty?
Walking the Loyalty Tightrope
How do you reimagine your loyalty strategy without breaking the bank? By shifting the paradigm. On 21 September, a selection of the best minds in loyalty will gather at the Hyatt Regency London Blackfriars for Loyalty Summit London, an intimate one-day conference centered on the theme of “Loyalty … [Read more...] about Walking the Loyalty Tightrope
You Say You Want a Revolution
How the Beatles can help you reimagine customer loyalty On 21 September, the best minds in loyalty will gather at the Hyatt Regency London Blackfriars for Loyalty Summit London, an intimate one-day conference centered on the theme of “Loyalty Reimagined.” In advance of the event, Loyalty Summit … [Read more...] about You Say You Want a Revolution