Phil Gunter is the CCO and co-founder of Loyalty Status Co. Loyalty Status Co are experts in status – and know how to use status to acquire, retain and engage the most valuable customers. Products include the Status Match Platform that has enabled some of the most innovative and successful status campaigns since launching in 2020. Prior to Loyalty Status Co, Phil built and managed Virgin’s Velocity Frequent Flyer for several years, implementing several significant industry innovations such as revenue accrual, dynamic rewards, and family pooling. Phil is also a Director of New World Loyalty – a specialist loyalty consultancy, and Travello – a travel scale-up focused on youth travellers.