Troy Liu is the co-founder and CEO of PointsYeah.com, a free point travel mega-search engine that enables consumers to effortlessly search for points travel in just an average of 10 seconds, while creating stronger engagement between banks, airlines, and consumers.
Prior to PointsYeah.com, Troy founded Mileslife, an innovative platform partnered with 19 airline programs and 30,000 merchants worldwide. It revolutionized direct miles earning and created an ecosystem that seamlessly connected banks, airlines, merchants, and affluent consumers.
With over 22 years of firsthand experience as a dedicated reward enthusiast, having engaged with over 100 different loyalty programs, and 13 years of industry experience working closely with banks, airlines, hotels, and F&B programs on consulting and partnerships, Troy possesses a unique blend of perspectives. His ability to navigate both sides of the loyalty equation, combined with his skills for building collaborative partnerships, positions him to consistently deliver exceptional results.
In addition to his industry and consumer expertise, Troy is also a sought-after speaker at numerous forums, where he shares his knowledge and insights on loyalty programs and customer engagement.