With over 15 years of experience in strategy development and implementation, Maureen is an accomplished leader with expertise in greenfield development, revenue growth, and business transformation across B2C and B2B businesses. Currently at Bright Idea Engine, Maureen partners with executives in digital health, retail, and gaming and leisure to quickly get at the heart of an issue and drive significant strategic, financial, and organizational impact.
Maureen’s previous roles include General Manager of Paid Loyalty at CVS Health, where she grew the company’s premier paid loyalty program, CarePass, by over 300%, and Head of Corporate Strategy at IGT, where she developed successful greenfield business plans in sports betting, loyalty and digital gaming.