His experience spans across airline and telecommunications loyalty in Malaysia, Singapore, Hong Kong, and Australia. Mark headed up the Malaysia Airlines Enrich loyalty program. He has published over 50+ papers and articles on airline loyalty, hotel loyalty, using data to drive commercial outcomes, and shares industry thought-leadership material with the goal of assisting loyalty programs delivering positive revenue outcomes. Mark is a recognized industry speaker at airline and loyalty industry events, and his work has been referenced in major media publications including CNN, BBC, SCMP, The Star, Sky, The Economist, Financial Times, Executive Traveller, and Skift.