Bahadır Durak is a highly accomplished professional with a strong academic background and extensive experience in the field of data analytics and loyalty programs. He holds a Bachelor’s Degree in Industrial Engineering from Middle East Technical University (METU). Bahadır further advanced his knowledge with a Master’s Degree in Data Mining from METU, then pursued his passion for optimizing business processes through a Doctorate (PhD) in Operations Research from Yeditepe University. Bahadır has played a pivotal role in leading digital transformation and innovation initiatives throughout his career. As an R&D Manager at OBASE, an Enterprise Transformation and Process Manager at Innova, and a Technology Solutions Executive at Coca Cola, he successfully leveraged technology and data-driven strategies to drive business growth and enhance operational effectiveness. Currently, Bahadir holds the position of Senior Head of Data Analytics and Loyalty Programs at Pegasus Airlines, where he manages teams responsible for data analytics, loyalty programs, and partnerships. He plays a crucial role in driving the digital transformation and innovation agenda of Pegasus Airlines. With his deep expertise in operations research and data mining, Bahadir leverages advanced analytics and insights to optimize business processes, enhance customer loyalty, and drive revenue growth in a highly competitive industry.