Brad joined Hilton as a member of the Hilton Honors team in 2016, after spending time in the strategy and innovation practice with Deloitte Consulting. As a passionate loyalty program and marketing advocate, Brad has extensive experience designing and expanding the Hilton Honors program, deepening the world-class loyalty experience, and partnering with owners and others within Hilton to unlock the value of loyalty. Brad brings an enthusiastic spirit to coaching and cultivating Hilton team members to unlock Enterprise thinking across marketing and other disciplines within Hilton. He has an unwavering commitment to bringing to life our collective vision for the next generation of loyalty to our +150M members across the world.