Anna Lorch is Head of Consumer Product Marketing, Subscriptions at The Washington Post where she leads strategy for subscription growth, new product development, and consumer messaging across US, international, and NextGen markets. Anna brings together a diverse business background and the voice of the customer to create innovative strategies that deliver measurable competitive advantage.
During the pandemic, Anna focused on public service as SVP, Marketing at The National Foundation of Credit Counseling. She leveraged her for-profit marketing skills to help consumers in financial distress connect to financial resources.
Prior to the pandemic, Anna spent 15+ years at Marriott where she held global leadership roles across Loyalty, Brand, and CX. In these roles, Anna led the customer experience strategy to reposition Sheraton, the launch of new cross-program benefits for the SPG and Marriott merger, and the creation of The Ritz-Carlton Rewards program. She drove $275M in annual incremental revenue from global promotions and lifecycle marketing. While based in Asia on special assignment, she honed her international and emerging market expertise, reaping an 85% growth in Chinese Marriott Rewards members in a single year.
Anna also led Loyalty Marketing at AARP where she redesigned AARP Rewards, a content-based loyalty engagement platform. In her early career, she worked for Intel Corporation in CX strategy.
Anna teaches graduate classes in Marketing, Strategy, and Innovation at Georgetown University. She holds a BA in Professional Writing from Carnegie Mellon University and an MBA from Vanderbilt University. While Anna considers Washington, DC home you will frequently find her exploring far off corners of the world.