Bill Swift was Brierley’s CEO until April 2023 when he joined the leadership team at Brierley – Capillary, now primarily responsible for the integration of acquisitions and joint ventures. In his tenure as CEO, he finalized the company’s transformation from an agency to a strong technology provider; combining industry leading consultative depth with the technology execution necessary to power today’s modern loyalty solutions.
As Brierley’s longstanding CTO, his responsibilities spanned from technology architecture and product strategy to client implementations and operational support. Having participated in the successful adoption of international technology standards, Bill is a contributing author of publications focused on distributed computing architecture and holds several software design patents.