Sooklee is a data-driven marketer who effectively relies on her unique engineering background to successfully navigate complex challenges, connect the dots with structured thinking and employ technology-enabled solutions. In her years of expertise leading teams at Meliá Hotels International, Choice Hotels International as well as Caesars Entertainment, Bluemercury, Tula Skincare and now Function of Beauty, Sooklee has leveraged her combination of Travel, Casino and Beauty knowledge to drive analytical insight that feeds intuition and innovation to make intelligent business decisions across multi-disciplinary initiatives that drive sustained, incremental, and measurable customer-centric success.