Pete O’Donnell is the Head of Loyalty, leading the development and delivery of VeryMe Rewards from Vodafone in the United Kingdom. He is an experienced senior commercial manager with a proven track record across the telecommunications industry. Recently bringing some of Vodafone UK’s newest handsets propositions to market delivering customer value and differentiation. Pete is commercially driven with a keen focus on customer insights, campaign effectiveness, base segmentation and commercial efficiencies ensuring customers get the right offer, in the right way, at the right time.