Loyalty Summit London Schedule

September 19, 2019 | The May Fair




Registration and breakfast


Welcome remarks and presentation

David Feldman, Loyalty Summit Chair, Airline & Hotel Loyalty Expert


Hotel Loyalty Leaders Panel: Striking the Balance: Rewarding Top Guests or All Guests

Moderated by Bob Behrens, Formerly Loyalty Strategy, Marketing, Customer Experience and Partnerships, Marriott International

  • Efrem Berman, Vice President of Global Loyalty, Radisson Hotel Group 
  • Isabelle BiremSVP LoyaltyLe Club Accor
  • David CantyFounder & PrincipalGen-Z Loyalty
  • Gillian NaylorHotels.com


Fireside chat

Jeremy Rabe, Chief Executive Officer, Aimia


Coffee & Tea break


Tech and Innovation Panel

Moderated by Frederik Cyrus Roeder, Managing Director, Consumer Choice Center


  • Torsten Spickenreuter, McKinsey
  • Maria Semykoz, Workplace Analytics Architect, Gallup
  • Toby Morris, Sales Director for UK, Ireland and the Netherlands, ADARA
  • Vyacheslav Basharov, Co-Founder, Milly Works


Fireside chat

Rob MacLean, CEO and Founder, Points Inc


Lunch and networking


Airline Loyalty Leaders Panel: Are Frequent Flyer Programs Still Relevant in 2020?

Moderated by Andreas KochTrusted AdvisorAndreas Koch CRM & Loyalty


  • Harald DeprosseManaging DirectorMiles & More
  • Brede Huser, Managing Director, Norwegian Reward
  • Simon Scholte, Program Director Flying Blue and Deputy VP Customer Loyalty, Flying Blue, Air France KLM
  • Mauro OrettiVP Sales & MarketingSkyTeam
  • Nina Larsson, Program Development Manager, SAS
  • Yola IsaacManaging Director – Royal ClubRoyal Jordanian Airlines


Fireside chat

Karen Wheeler, Vice President International Client Services & UK Country Manager, cxLoyalty


Coffee & Tea break

Enjoy a refreshment break.


Fireside chat: How the Power of Paid Loyalty drives Deeper FFP Engagement and Revenue

Alan Lias, Loyalty Consultant, Collinson and former VP Loyalty for Virgin Atlantic


The Consumer View: What are members looking for from loyalty programs today?

Moderated by Rob Burgess, CEO, Head for Points

A panel drawn from across UK travel loyalty will debate with Rob Burgess, editor of frequent flyer website Head for Points, whether program members are really getting what they want in this constantly changing environment – and whether it actually matters.


  • Ben Toca, Loyalty & CRM Manager, Hertz
  • Victoria White, Head of Loyalty Strategy, Virgin Atlantic
  • Caroline Littler, Loyalty Manager, London North East Railway (LNER)
  • Sinead Archer, Former Marketing Manager, Virgin Atlantic
  • Oliver Ross, Head of Customer Experience & Loyalty, Flybe


Fireside chat

Len Covello, Chief Technology Officer, Engage People Inc.


Non-Airline/Hotel Loyalty Panel: Can other programs achieve the success of Airline/Hotel Loyalty Programs?

Moderated by David Feldman, Loyalty Summit Chair, Airline & Hotel Loyalty Expert


  • Iain Pringle, Director UK, New World Loyalty & Former Head of Strategy, Avios
  • Alan Lias, Former VP Customer Loyalty, Virgin Atlantic
  • Mark Ross-Smith, former Head of Loyalty, Malaysia Airlines Enrich


Closing remarks

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