Amanda Cromhout is a passionate loyalty professional, with deep experience and expertise. Her career started in customer loyalty way back in the frequent flyer arena with British Airways. Amanda is CEO and Founder of Truth – a global consultancy based in Cape Town. What Amanda loves the most is sharing loyalty expertise and helping others, whether that be through keynote speaking, hosting podcasts and webinars, as Academic Director of Truth’s international loyalty training academy, or through Truth’s consultancy work. Truth is offers a deeply experienced team, focusing on nothing but loyalty and simplifying the industry jargon and complexities.
She has recently been recognised as International Loyalty Personality of the Year – 2023 at The International Loyalty Awards.
Amanda releases a compelling business-read called Blind Loyalty – 101 loyalty concepts radically simplified, in September 2023. This is a loyalty playbook not-to-be missed.
She is a judge on the Asia-Pacific Loyalty Awards, The International Loyalty Awards and Founder and Judging Chair of The South African Loyalty Awards.
Amanda is passionate about giving back and has founded The Blind Loyalty Trust to aid financially disadvantaged individuals receive the required corneal eye-care they may need after suffering a life-changing eye condition in 2022, which left her blind in her right eye.