Alex Williams is a marketing leader with over 18 years of experience in digital, including expert-level skills in lifecycle marketing channels and owned media.. He leads the Strategy & Services teams for Invado Solution, a Salesforce CRM & Marketing Cloud consulting agency committed to helping customers optimize their technologies to compete, win customers, and drive revenue growth.
Before joining Invado, Williams was a founding executive at Trendline Interactive, a full-service email marketing agency, where he led the development of a full-service delivery practice – from strategy and creative to technology and analytics – delivering over 100B messages to consumers across the globe for enterprise organizations like AARP, Adidas, Airbnb, Atlassian, Chili’s, Comcast Business, Gannett, LinkedIn, Hyatt, Reddit, & Under Armour. He was instrumental in growing the agency from 4 to almost 200 employees. Widely recognized as a email strategy and creative expert, Williams loves big goals, complex problems, developing and executing strategies for acquiring, retaining, and monetizing audiences.